FOBA Trading — International Industrial & Trading Group

01 / 06The Group

A new generation of industrial ambition.

FOBA Trading is an international trading and industrial group, founded in Dubai in 2018 to channel capital, expertise and global partnerships into a fast-growing manufacturing portfolio.

The choice of Dubai was strategic — one of the world's leading financial and business hubs, offering global connectivity, a robust international ecosystem, and unparalleled access to partners, suppliers and clients across four continents.

From this base, FOBA Trading supports and accelerates its industrial operations: managing factories, structuring partnerships, introducing new products to the Algerian market, and driving innovation across electronics, home appliances and nutritional supplements.

Today, the group operates three manufacturing companies with combined facilities exceeding 15,000 m² and a production capacity of over one million devices annually.

Since 2018Dubai · U.A.E.

02 / 06Headquarters

Why Dubai.

A deliberate choice. Dubai sits at the intersection of capital, logistics, and opportunity — the natural command post for an industrial group with global ambitions and emerging-market manufacturing.

25.20° N · 55.27° E

Downtown Dubai

A gateway connecting Africa, Europe, Asia and the Middle East — where international expertise converges with regional manufacturing strength.

i.

Global Business Hub

Capital, talent and partners within reach of every continent.

ii.

Financial Center

Mature regulatory framework and deep financial markets.

iii.

Strategic Location

Four-continent reach within an eight-hour flight radius.

iv.

Industrial Command

Efficient management of factories and product pipelines.

v.

Innovation Engine

Sourcing technology, design and product development.

vi.

Market Gateway

Springboard for regional and international expansion.

03 / 06The Group

Three manufacturing pillars. One vision.

A focused portfolio of industrial operations spanning electronics, white goods and nutrition — each plant engineered for scale, quality and long-term partnership.

General Flag — smartphone assembly line in Setif, Algeria

Setif, AlgeriaFactory 01

Factory · 01

General Flag

Setif · Algeria · Electronics

A leading electronics manufacturing facility specialising in smartphone and mobile device production. General Flag operates as the official representative of UMIDIGI and DOOGEE in Algeria, delivering OEM, ODM and private-label solutions for international brands and local industrial partners.

5Production Lines

1M+Units / Year

QALab + Testing

Smartphones Mobile Assembly OEM ODM Private Label Tablets

Official Representative — UMIDIGI DOOGEE

Sharbo — home appliance manufacturing in Oran, Algeria

Oran, AlgeriaFactory 02

Factory · 02

Sharbo

Oran · Algeria · Home Appliances

A major home-appliance manufacturing facility covering more than 6,000 square metres, producing a broad portfolio of household and commercial appliances. Modern equipment, rigorous quality control and regional market expertise make Sharbo a cornerstone of the group's industrial capacity.

6,000m²Facility Area

9+Product Lines

QCQuality Systems

Air Conditioners Refrigerators Freezers Washing Machines Ovens Kitchen Appliances

Brand — SHARBO

Nutrinova — nutritional supplement laboratory in Oran, Algeria

Oran, AlgeriaFactory 03

Factory · 03

Nutrinova

Oran · Algeria · Nutrition & Health

A modern nutritional supplement manufacturing facility of approximately 4,000 square metres, specialising in the production, encapsulation, packaging and filling of dietary supplements. Flexible formats, advanced packaging equipment, and rigorous quality assurance enable both proprietary and contract manufacturing.

4,000m²Facility Area

4Production Lines

GMPStandards

Dietary Supplements Capsules Powder Filling Packaging Private Label Contract Mfg.

Capabilities — Encapsulation Filling & Sealing

04 / 06Manifesto

Where we are going.

Our Vision

A leading industrial & trading group connecting global expertise with local manufacturing excellence.

To deliver innovative products to regional and global markets — building enduring industrial value at the meeting point of international capital and emerging-market potential.

Our Mission

Sustainable industrial growth through innovation, quality, and partnership.

We build long-horizon manufacturing platforms grounded in strict quality standards, strategic partnerships and continuous product development — creating value for clients, partners and communities.

i.